Wang Leehom joins forces with Timberland to save the world in style
Last Monday, American-Chinese singer-songwriter, musician, music producer,
actor and director Wang Leehom added yet another title to his already impressive
list of credentials: Earthkeeper Hero.
At the Timberland "Nature Needs
Heroes" press conference held in Shanghai last week, the 34-year-old officially
became the first Asian artiste to become a Timberland Earthkeeper Hero, a title
also held by his fellow musician and good friend Wyclef Jean.
Having
just arrived in Shanghai that morning, the soft-spoken star seemed a little
tired, although he gamely shared his thoughts on his new role with the audience
of regional, as well as Chinese, journalists.
Best known for making gear
favoured not just by outdoorsy types but hip-hop stars as well - where do you
think Grammy Award-winning producer Timbaland got his name? - American retailer
Timberland has long made saving the environment its top cause (see sidebar).
Its celebrity Earthkeeper Heroes serve as ambassadors for its
environmental stewardship events and activities. Besides keeping an eco-oriented
blog on the newly launched website www.earthkeepers2010.com, Wang will be one of
the judges in a regional Timberland Earthkeeper T-shirt design contest.
Not that being an Earthkeeper Hero is much of a stretch for him (unlike,
as some critics might say, his recent directorial debut, Love In Disguise).
The famously eco-conscious celebrity dedicated his 2007 album, Change
Me, to the theme of saving the environment.
Besides being sold in
packaging made from recycled paper, each CD came with liner notes including 10
ways to be more environmentally friendly. If you were a hardcore fan (or
greenie), you might have held out for the special editions of the album packaged
with limited-edition chopsticks - a green alternative to disposable wooden
chopsticks.
Trading one-time-use utensils for reusable ones is just one
of the tips that can be found on Wang's Earthkeepers blog.
Promising to
update the blog at least once every two weeks, he said: "I hope that I can
better communicate with like-minded people through this website."
It's nice to know that celebraties are trying to make a difference & trying to prevent more global warming, & they are also motiviate more people to do it too. Hopefully, people would listen to them & follow in their footsteps.